Binghatti Announces AED 30bn Mercedes-Benz City in Dubai

Dubai-based developer Binghatti has announced plans for a landmark AED 30 billion Mercedes-Benz City development, marking one of the most ambitious branded real-estate projects ever launched in the emirate. The mega project reinforces Dubai’s growing dominance in the global luxury and branded residences market.

A New Benchmark for Branded Urban Living

Mercedes-Benz City is envisioned as a fully integrated luxury urban destination, combining high-end residences, lifestyle amenities, and iconic architecture inspired by the Mercedes-Benz brand ethos.

Key highlights include:

• A master-planned city-scale development valued at AED 30 billion

• Design language aligned with Mercedes-Benz luxury, innovation, and precision

• Premium branded residences with cutting-edge smart-home features

• Integrated retail, leisure, hospitality, and lifestyle components

The project represents a strategic collaboration between Binghatti and Mercedes-Benz, extending the success of their earlier branded residential towers in Dubai.

Scale, Design & Vision

The development is expected to feature:

• Multiple high-rise residential towers

• Signature architectural landmarks

• Pedestrian-friendly urban planning

• Advanced sustainability and smart-city solutions

Mercedes-Benz City aims to deliver a next-generation lifestyle environment, catering to high-net-worth individuals seeking exclusivity, brand prestige, and futuristic living.

Branded Residences Driving Investor Demand

Dubai has emerged as one of the world’s fastest-growing markets for branded residences, and Mercedes-Benz City is set to further elevate this segment.

Key investment drivers include:

• Strong global demand for automotive-branded luxury homes

• Premium pricing power and long-term value appreciation

• High rental demand from international tenants

• Limited supply of large-scale branded developments

Binghatti’s expanding portfolio of branded projects positions the developer as a leader in this high-growth niche.

Strategic Importance for Dubai’s Real Estate Market

The launch of Mercedes-Benz City highlights several broader market trends:

• Continued expansion of ultra-luxury and branded real estate

• Dubai’s appeal to global brands entering real-estate development

• Strong investor confidence in long-term market fundamentals

• Rising demand for large-scale mixed-use communities

The project aligns with Dubai’s long-term urban vision, emphasizing innovation, design excellence, and global brand partnerships.

Market Outlook

With branded residences consistently outperforming traditional luxury assets, Mercedes-Benz City is expected to attract strong international interest. The project’s scale, branding, and positioning suggest it will play a major role in shaping Dubai’s next phase of luxury real-estate growth through 2026 and beyond.