Dubai’s Off-Plan Property Market Booms on Back of Record Sales and Investor Confidence

Dubai’s real estate sector is charging ahead, with off-plan properties emerging as a driving force behind surging sales and investor enthusiasm. Developers are accelerating new launches to keep pace with rising interest from both local and international buyers.

Soaring Sales Figures

In the second quarter of 2025, property transactions in Dubai reached AED 153.7 billion, marking a striking 44.5 percent year-on-year increase. This surge underscores the resilience and appeal of Dubai’s real estate market—even in a highly competitive global climate.

Off-Plan Sector Leading the Charge

Off-plan properties now account for the majority of transactions, according to recent market data. Their dominance reflects buyer preference for flexibility, early entry pricing, and projects promising long-term value appreciation.

Supply, Incentives & Supportive Policies

To support demand, developers have about 32,400 residential units currently under construction across Dubai and Abu Dhabi. These projects are often backed with flexible payment plans and competitive pricing strategies to attract buyers.

Government policies focused on transparency, regulatory stability, and ease of investment are further bolstering confidence. Meanwhile, steady “rent-to-own” activity and lease renewals are strengthening the rental market, which complements the increasing off-plan uptake.

Buyer Profiles & Demand Trends

• High-net-worth buyers continue to fuel demand for luxury off-plan residences.

• Mid-market buyers and first-time investors are gravitating toward newer launches with more accessible pricing structures.

• The market is seeing more interest from international investors, positioning Dubai as a global real estate hub.

Strategic Outlook

As part of its Real Estate Strategy 2033 and the D33 agenda, Dubai has positioned itself to harness this momentum. Analysts expect the off-plan segment to remain a primary growth engine through the rest of 2025, supported by continuing launches and evolving buyer preferences.

Recent residential launches—ranging from boutique developments in Al Furjan to bespoke villas in high-end enclaves—suggest that developers are diversifying product offerings to meet varied demand.

With both government backing and strong investor confidence, Dubai’s off-plan property market appears poised for sustained growth and deeper global traction.