Rove Home Marasi Drive is a branded residential development that extends the “forever-young” spirit of Rove Hotels into a complete living ecosystem. Developed by IRTH in the heart of Dubai’s Business Bay, the project offers a unique urban oasis characterized by captiviating design, vibrant art, and cutting-edge technology.

The residences feature intelligent, modular living solutions by ORI—a first for the UAE—allowing for expandable and flexible spaces. Designed with contemporary interiors by Zebra and artistic accents from Studio Feel, the development aims to provide a refreshing take on city living for the young and young-at-heart.

The project blends urban sophistication with serene natural beauty, offering sweeping views of the Arabian Gulf, Burj Khalifa, and Downtown. Residents enjoy direct access to Dubai Mall via an air-conditioned walkway and a lifestyle defined by personalized service and refined Italian elegance.